Spin Master Ventures is focused on accelerating growth opportunities for the next generation of thinkers and tinkerers by investing in innovative startups and promising ideas within the children’s entertainment realm.  

Current Investments


Aquifer is an AI-powered instant animation technology company that enables the world’s biggest entertainment brands to grow revenue and fan engagement with their animated IP.

As the first of its kind brand content platform, Aquifer gives its brand customers & partners the ability to generate cinematic CG animated videos for social media content and personalized video messages in minutes. Aquifer’s mission is to make animated storytelling simple for every creator and brand in the world.


Humanoids is a globally acclaimed independent publisher of graphic novels and comics.

With one of the largest and most diverse collections of independent comic and graphic novel properties in the world, spanning a varied collection of genres—including children’s, science-fiction, thriller, comedy, horror, fantasy, action, adventure, and more. Humanoids is working to introduce its iconic stories to a wider audience than ever before through film, television, video games and digital new media.

HOOT Reading

Hoot Reading is an online tutoring service that provides children with live, 1:1 reading lessons with experienced teachers.

The research-based service connects kids with real classroom teachers to advance their reading skills via collaborative video chat platform. Using personalized and engaging lessons and a carefully curated library of more than 2,000 high-quality texts,

Hoot Reading aims to help as many kids as possible become skilled and confident readers.


Lalo makes baby and toddler products that parents are proud to own. Lalo puts the same exact care into every product as parents do into raising their little ones, to ensure every product is safe, non-toxic and beautiful.

From an intuitive shopping experience to a 100-day risk-free trial on products, Lalo makes shopping for your family as simple as possible, so you focus on the things that matter.

Tiny Rebel Games

Tiny Rebel Games is an award-winning web3, AR, and game developer led by Lee Cummings and Susan Cummings.

Tiny Rebel Games is currently focused on building the Petaverse Network, an open standard for digital pets across various games and experiences. These digital pets will have unique identities, evolving and learning based on interactions with their owners. The company also seeks partnerships with other creators in the meta verse, embracing the possibilities of web3 technology.

Previous Investments

Nørdlight Games

Nørdlight, a mobile game development company based in Stockholm is comprised of a five-person team with over 50 years of experience in the mobile games industry.

Nørdlight's team have delivered some of the largest grossing mobile digital games in history including running the prototype team at King.com and leading the technology and art for digital games titles including Candy Crush Saga. In August 2022, SpinMaster acquired Nørdlight to expand its Digital Games portfolio and leverage its proprietary intellectual property. Nørdlight is currently developing a mobile game for the world-famous and iconic Rubik’s Cube brand.


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